Viva Consulting

Client impact

Selected engagements across the GCC.

Each case sets out the challenge, our approach and the result. Client names are withheld to protect confidentiality.

Client
City taxi operator
Sector
Transport
Location
Dubai, UAE
Engagement
Embedded specialists, supporting the lead consultant
Strategy & business advisory · Transport, mobility & automotive

Performance improvement for the city’s taxi operator

The challenge

The lead consultant was mandated with a strategy refresh, performance improvement and operating model redesign, and needed specialist capacity on the performance and documentation workstreams.

Our approach

  • Performance analysis and improvement initiatives
  • Time-and-motion studies
  • Documentation of key processes
  • Redrafting of the manuals library for core and support functions
Client
Private investor
Sector
Healthcare and lifestyle
Location
Dubai, UAE
Engagement
Feasibility study
Strategy & business advisory · Healthcare & lifestyle

Feasibility study for an international weight-loss clinic entering the UAE

The challenge

The client had signed an initial agreement to be the sole Middle East agent for a high-end international weight-loss clinic, and needed the best entry strategy: positioning, pricing, locations and cost.

Our approach

  • Market sizing, demand analysis and segmentation
  • Customer profiling and competitive landscape
  • Route-to-market recommendation
  • Financial projections, built on primary and secondary research

The impact

Delivered the feasibility study, and introduced the client to leading nutritionists and specialists and to key suppliers.

Client
International consultancy (end client: semi-government conglomerate)
Sector
Education
Location
Kuwait City, Kuwait
Engagement
Subcontracted market study
Investment advisory · Education

Market evidence for a national education investment

The challenge

An international consultancy was appointed to develop strategy for a semi-government conglomerate introducing education services on behalf of the Government of Kuwait: an international university, K-12 schools, and leadership and vocational training institutions.

Our approach

  • Demand analysis and market sizing
  • Competitive landscape and positioning
  • Financial projections with sensitivity analysis

The impact

Gave decision-makers the market evidence and financial case to take an informed decision on a major investment proposal.

Client
International remittance provider
Sector
Financial services: international money transfers
Location
UAE
Engagement
Independent price research
Strategy & business advisory · Financial services

Pricing evidence for a remittance disruptor’s UAE entry

The challenge

The client, a fast-growing international remittance provider, was preparing to enter the UAE and needed independent evidence of how much consumers would save compared with established local providers.

Our approach

  • Real-time audit of transfer rates across key UAE providers
  • Analysis of the full cost of sending money abroad
  • Index of providers ranked by cost
  • Recommended mark-up levels for a competitive position

The impact

The client entered the UAE market with a competitive offering and used Viva’s research in its marketing campaign.

Client
Confidential semi-government entity
Sector
Public services
Location
Muscat, Oman
Engagement
Subcontracted manuals development
Transformation & PMO · Government & public services

Governance design and implementation

The challenge

The lead consultant was developing a new strategy, operating model and governance framework. The client had only a few documented policies and procedures.

Our approach

  • Collected and reviewed all existing documentation
  • Identified gaps by benchmarking against comparable entities
  • Interviewed stakeholders to map how work actually flows
  • Aligned the library with the new organisation structure

The impact

Delivered a complete governance framework and manuals library, structured by function, policy, process and procedure, and aligned with the new organisation.

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